Our brand was born from the vision of two friends, Hildegard and Tamara. Raised in London, we founded the company in 2021 with a shared goal: to create thoughtful tools that help women feel more confident, prepared and supported in their everyday lives.

Like many women, we know the feeling of walking home at night while constantly looking over our shoulders, gripping our keys tightly, or wishing we had something close by that could offer reassurance. After searching for safety tools that were both legal in the UK and thoughtfully designed, we realised there were very few options available and even fewer that felt practical to carry every day.

So we decided to create something ourselves.
Our keychains are designed with safety at their core. Each item has a purpose, whether it's helping you raise attention, break a window in an emergency, or simply give you something accessible when you need it most. Everything is made to be easy to carry, quick to reach, and comfortable to have with you wherever you go.
At the same time, we believe safety tools shouldn’t feel intimidating or clinical. We’ve carefully designed our keychains in a range of styles so they feel personal, functional and something you genuinely enjoy carrying.

Every item can also be purchased individually, allowing you to build a set that works best for your lifestyle.
For us, this mission is personal. There have been moments, even while sitting in a locked car  where we have felt vulnerable, followed, or unable to drive away safely. Having these tools close by has given us a sense of reassurance and empowerment. For example, we keep a window breaker within reach in the driver’s door, not out of fear, but as a simple way to feel prepared if we ever need it.

This brand was created not from fear, but from the belief that women deserve to feel confident, supported and safe in their everyday lives.
We hope these small tools offer the same sense of reassurance to others as they have to us.